The Stuart C. Gruskin Family Foundation with City
Council Transportation Chair, James Vacca and
Bike New York Announce the Launch of The
5 to Ride Pedal Pledge Campaign for Bike Safety


On Tuesday, March 22, The Stuart C. Gruskin Family Foundation announced the launch of their 5 to Ride Pedal Pledge campaign. The 5 to Ride campaign was started as a grassroots effort to involve New York area businesses and individuals in an attempt to make our city streets safer for pedestrians, cyclists and motorists. Restaurants who have signed on to the pledge include Lenny’s, ‘wichcraft, Dean’s, Odeon and Landmarc, among others.

City Council Transportation Chair James Vacca said: "As we see more and more bikes share the road, cyclists have a shared responsibility to make our streets safe for all users. We all know enforcement alone cannot change behavior. Those serious about creating a bike-friendly New York must make sure they and their peers are abiding by the most basic rules of traffic safety. Nancy's "5 to Ride" campaign is an open challenge to see who's serious about street safety and who's not."

The Pedal Pledge is a promise made by businesses to educate their delivery cyclists on the 5 to Ride rules of the road:

1) put Pedestrians first
2) stop at Every red
3) ride in the right Direction – with traffic
4) stay on the Asphalt, off the sidewalk
5) pick a Lane, and stick with it

DATE & TIME:
March 22, 2011
9:00 am – 10:00 am

WHERE:
Sid’s Bikes, 212.989.1060
151 W 19th Street (between 6th & 7th Avenue)
New York City
Subway Access: 1 to 18th Street, F to 23rd Street, ACE to 23rd Street

CONFIRMED ATTENDEES:
James Vacca, City Council Transportation Chair, Nancy Gruskin, Founder of the Stuart C. Gruskin Family Foundation, Bike New York, Christine Krische, Municipal Art Society Vice President of Public Programs, Landmarc Restaurant, ‘wichcraft Restaurant, Dean’s Restaurant

FOR MORE INFORMATION:
Libby Schmitz
RMT PR Management
258 W. 20th Street, Ste. 2B
New York, NY 10011
212.414.1909
917.776.1970
lschmitz@rmtprmanagement.com

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5 to Ride Press Launch
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